2024 NASDA INVITATIONALS

PROJECT

Badge style logo,
Visual Identity

YEAR

2024

A badge with two mountains, northern lights in the background with a large red and white Canadian flag behind a beaver. A beaver is holding a key above the words NASDA Invitationals 2024 on the bottom.

The NASDA Invitationals, the North American Sporting Dog Association is making its international debut! These trials recognize dogs' skills in hunting and search scenarios while promoting sportsmanship and inclusivity.

The design brief: Canadiana, fun, include a beaver, showcase the rocky mountains and northern lights. The badge must include antlers, a key, and a gerbil. All these elements were blended into one badge logo design. Alternate logos were created for merchandise including stickers, awards, and website assets. 🇨🇦🐾

A round sticker with an illustrated beaver with an antler, gerbil, and key at the top. A small maple leaf with the year 2024 in the bottom right.

A teal rectangle with an illustrated beaver in front of a red maple leaf. The year 2024 in the top left corner. On the right side are the words NASDA Invitationals and the key, gerbil, and antler and location, Calgary Alberta written out.